A Concern in Using the VALS Typology Is That

question 51

Multiple Choice

A concern in using the VALS typology is that:

• A) VALS are individual measures but many consumption decisions are household decisions.
• B) VALS may not be useful for non-important purchases such as detergent.
• C) most individuals have characteristics of several categories.
• D) All of the given answers are correct.

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Definitions:

Accommodation

Adjusting one's behavior or communication style to align more closely with another person's preferences or needs.

Collaboration

The act of working with others to achieve a common goal through sharing ideas, resources, and responsibilities.

Competition

The rivalry among businesses or individuals for resources, recognition, or success within a given domain.

Interpersonal Power

Degree to which a person is able to influence his or her partner.