The Larger the Attitude Score (Using the Ideal Point Multi-Attribute

question 6

Multiple Choice

The larger the attitude score (using the ideal point multi-attribute attitude models presented in the text) , the ____________ the attitude.

• A) more favourable
• B) more neutral
• C) less favourable
• D) more crystallised

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Definitions:

Independent Variables

Factors in a model or experiment that are deliberately altered to study their impacts on outcome variables.

Collinearity

A statistical phenomenon where two or more predictor variables in a multiple regression model are highly correlated, making it difficult to isolate the individual effects of each predictor.

Odds Ratio

The odds that y = 1 given that one of the independent variables increased by one unit (odds1) divided by the odds that y = 1 given no change in the values for the independent variables (odds0); that is, Odds ratio = odds1 / odds0.

Estimated Income

An estimate of the revenue anticipated to be generated during a certain timeframe.