Under Some Conditions, the Discounting of the Message Caused by a Non-Credible

question 36

Multiple Choice

Under some conditions, the discounting of the message caused by a non-credible source dissipates over time and the message produces attitude changes similar to one delivered by a credible source. This is known as:

• A) delayed attitude change.
• B) the source credibility effect.
• C) the sleeper effect.
• D) source-time interaction.

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Definitions:

Useful Life

The estimated duration of time that an asset is expected to be productive for the purpose it was acquired for.

Annual Net Income

The total profit of a company after all expenses and taxes have been deducted from revenue for a one-year period.

Accounting Rate

Often referred to as the rate of return, it is a measure used in accounting to evaluate the profitability of investments or compare the efficiency of different investments.

Annual Average Investment

The average amount invested over a year, generally calculated to evaluate the efficiency or profitability of investments.