For Fear Appeals to Be Effective

question 11

Multiple Choice

For fear appeals to be effective:

• A) the level of fear must be very low.
• B) the level of fear must be extremely high.
• C) a highly credible source should be used.
• D) fear appeals are almost never effective.

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Definitions:

Local Currency

The official currency that is legal tender in a country's domestic economy.

Spaghetti

A type of pasta made in long, thin, cylindrical strands, originating from Italy and popular worldwide.

Entire Income

The total amount of income received from all sources before any deductions, adjustments, or taxes.

Units Of X

A measure used to quantify quantities of a particular good or service, often used in economics and manufacturing to specify output or consumption volumes.