Celebrity Sources May Enhance Attitude Change Due to the Fact

question 38

Multiple Choice

Celebrity sources may enhance attitude change due to the fact that:

• A) they may be viewed as more credible than non-celebrities.
• B) consumers may associate known characteristics of the celebrity with attributes of the product that coincide with their own needs or desires.
• C) celebrities may attract more attention to the advertisement than non-celebrities would.
• D) All of the given answers are correct.

---

Definitions:

Variable Costs

Expenses that vary directly with the amount of production or the degree of business operations.

Fixed Costs

Expenses that do not change with the level of production or sales over a certain period, such as rent or salaries.

Target Net Income

The income objective set by management.

Required Sales

The amount of sales a company needs to achieve in order to cover all its costs and reach its break-even point.