Changing the Behavioural Component of an Attitude Prior to Changing

question 46

Multiple Choice

Changing the behavioural component of an attitude prior to changing affect or cognition is based primarily on:

• A) classical conditioning.
• B) operant conditioning.
• C) mere exposure.
• D) perceptual defence.

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Definitions:

Marginal Cost

The additional cost incurred from the production of one more unit of a product or service.

Total Cost

The complete cost of production that includes both fixed and variable costs.

Opportunity Cost

The best alternative that we forgo, or give up, when we make a choice or a decision.

ΔTVC/Δq

ΔTVC/Δq represents the change in Total Variable Cost (TVC) resulting from producing one additional unit of output, equivalent to Marginal Cost.