For Fear Appeals to Be Effective

question 11

Multiple Choice

For fear appeals to be effective:

• A) the level of fear must be very low.
• B) the level of fear must be extremely high.
• C) a highly credible source should be used.
• D) fear appeals are almost never effective.

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Definitions:

Fertilizer

A chemical or natural substance added to soil to increase its fertility and enhance plant growth.

Marginal Cost

The price of generating an extra unit of a good or service.

Gallons

A unit of volume for liquid measure equal to four quarts, used in both the US customary and British imperial systems.

Cereal

Grain-based food typically eaten as breakfast, made from processed grains and often fortified with vitamins and minerals.