To Use Ideal Attribute Levels in Product Development

question 9

Multiple Choice

To use ideal attribute levels in product development:

• A) one of the steps is to assess a segment's ideal level of performance for key attributes.
• B) one of the steps is to create a product concept.
• C) one of the steps is to create an actual product based on a product concept.
• D) All of the given answers are correct.

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Definitions:

Company Car

A vehicle provided by an employer for the business and sometimes personal use of its employees.

Information Search

The process consumers engage in to gather information about products or services to make an informed purchase decision.

Alternative Evaluation

The process by which consumers compare different products or brands against each other to make an informed purchasing decision.

B2B Process

A set of procedures or steps undertaken in commercial transactions between businesses, as opposed to transactions involving individual consumers.