AORTA

question 40

Multiple Choice

AORTA:

• A) means 'always online and real-time available'.
• B) is a strong characteristic of baby boomers.
• C) does not mean anything to marketers.
• D) means 'aware of other related topics available'.

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Definitions:

Psychological

Pertaining to the mind and mental processes, including emotions, thoughts, behaviors, and well-being.

Hierarchy of Needs Model

A psychological theory proposed by Abraham Maslow that posits a five-tier model of human needs, from basic (physiological) to higher-level (self-actualization) needs.

Years of Age

A phrase denoting the specific age of an individual or object, calculated by the number of years lived since birth.

Representativeness Heuristic

A cognitive shortcut where the likelihood of an object belonging to a category is judged based on how representative it is of that category, often leading to errors in judgment.