Consumer Behaviour Is Not About How and Why Consumers Purchase

question 19

True/False

Consumer behaviour is not about how and why consumers purchase a product.

Identify and understand the key principles of classical conditioning as they relate to the development of phobias.

Describe challenges and criticisms regarding classical conditioning theories in explaining phobias.

Recognize the role of biology and evolutionary aspects in the development of phobias.

Differentiate between various anxiety disorders and their prevalence.

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Definitions:

Representativeness Heuristic

The representativeness heuristic is a cognitive bias in which an individual categorizes a situation based on how similar the aspects are to the prototypes the person holds in their mind.

Cognitive Map

An internal representation of the spatial relationships between objects or locations in an individual's environment.

Availability Heuristic

A cognitive shortcut that relies on immediate examples that come to a given person's mind when evaluating a specific topic, concept, method, or decision.

Illusory Correlations

The cognitive bias of perceiving a relationship between variables (typically people, events, or behaviors) even when no such relationship exists.