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The consumer behaviour audit guarantees a successful strategy.
Marginal Revenue
The increased earnings resulting from the sale of one extra unit of a good or service.
Marginal Cost
The increased cost resulting from the production of an additional unit of a good or service.
Economic Profit
The difference between a firm's total revenues and its total costs, including both explicit and implicit costs, indicating the actual profitability of the company beyond just accounting profit.
Purely Competitive
A market structure characterized by many buyers and sellers, homogeneous products, and no barriers to entry or exit.
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