Global Marketing Is

question 21

Multiple Choice

Global marketing is:

• A) rapidly sweeping the world and leading to the largest period of sustained global economic growth ever experienced.
• B) the cause of consumerism.
• C) a form of international marketing that aims to target particular consumer segments using a standardised marketing mix.
• D) necessary for any company to understand consumer behaviour.

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Definitions:

Cash Flow

The total amount of money being transferred into and out of a business, which is used for assessing its liquidity, operational efficiency, and financial health.

Net Working Capital

The difference between a company's current assets and current liabilities, indicating the liquidity of the business.

Accounts Receivable

Accounts receivable from customers for deliveries of goods or provision of services by a company, payment for which is not yet made.

Inventory

The total amount of goods and materials held in stock by a company, intended for sale or production.