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A Consumer Behaviour Audit Is an Audit of Consumer Behaviour

question 51

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A consumer behaviour audit is an audit of consumer behaviour undertaken with help from the accounting department.


Definitions:

Stereotype

A widely held but fixed and oversimplified image or idea of a particular type of person or thing.

Dangerous

Something or someone that is likely to cause harm or injury.

Medical Model

An approach to understanding and treating illness that focuses on biological factors, treating mental or physical disorders as diseases with diagnoses and medical treatments.

Social Stigma

The disapproval and discrimination against individuals or groups based on perceivable social characteristics that serve to distinguish them from other members of a society.

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