Examlex
Employers with defined benefit plans are required to purchase insurance from the Pension Benefit Guarantee Corporation to cover potential losses of benefits on termination of a plan.
Target Market Segment
A specific portion of a broader target market identified as being most likely to respond positively to certain marketing strategies.
Perceptual Mapping
A visual technique used in marketing to display the perceptions of consumers towards a product, brand, or company.
Warranty Program
A service offered by manufacturers or sellers to repair or replace defective products within a certain time period after purchase.
Consumer Perceptions
The understanding or viewpoint of customers regarding products, services, or brands based on their experiences and information.
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