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Briana Winston was recently employed as a flight attendant by Tropical Coast Airlines. She was the only black female flight attendant at her airport hub. Upon arriving at her hub after attending flight attendant school, Briana experienced incidents at work that included occasional racial slurs by co-workers, having coffee spilled on her uniform before boarding flights, and having the lock jammed on her company locker. One co-worker told her, in front of their supervisor that the airline's customers would not want to take orders from a black girl in case of an in-flight emergency. Briana resigned after 6 months of this treatment.
Marketing Plans
Marketing Plans are strategic documents outlining the proposed actions, targets, and strategies for promoting and selling a product or service.
Strategic Initiatives
Actions or plans undertaken by an organization to achieve strategic goals and objectives, often involving significant resource allocation.
Innovation
The creation or introduction of something new, such as a product, service, process, or idea, that adds value or solves a problem.
Product-Development Capabilities
The ability of a company to develop new products or improve existing ones, often determining its competitive edge in the market.
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