The Bona Fide Occupational Qualification Defense (BFOQ) Can Be Used

question 30

Multiple Choice

The bona fide occupational qualification defense (BFOQ) can be used by the employer to defend Title VII discrimination claims when the basis is

• A) Sex/gender, religion, national origin, race or color
• B) Sex/gender, national origin, race or color
• C) Religion, national origin, race or color
• D) Sex/gender, religion, national origin

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Definitions:

Posttesting Advertising Copy

The evaluation of advertising effectiveness after a campaign has been aired to measure its impact on the intended audience.

Limited-service Advertising Agencies

Agencies that offer selected advertising services without the full suite of marketing and strategy planning.

Full-service Advertising Agencies

Agencies that provide a complete range of advertising-related services, including research, design, branding, digital marketing, and public relations, to clients.

In-house Agencies

An internal division of a company that performs the same functions as external advertising or creative agencies.