Examlex
The dew point is the temperature at which ________.
Expertise
How much a source knows.
Trustworthiness
Whether a source will honestly tell you what he or she knows.
Halo Effect
The assumption that because people have one desirable trait (e.g., attractiveness), they also possess many other desirable traits (e.g., intelligence).
Fear-based Messaging
A strategy that uses scare tactics or the threat of negative consequences to influence behavior or attitudes.
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