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Tom saw a fad weight-loss program advertised on late-night television.The ad claimed that deep breathing exercises would speed up metabolism,causing people to lose weight.He mailed a check for $99.95.When the plan arrived,Tom rearranged his day so that he could complete the breathing exercises as scheduled.They made him nauseated and dizzy,and before long,Tom's friends began to think that he was going overboard with the program,and they began to avoid him.After the end of the ten-week program,Tom got on the scale and saw that he hadn't lost an ounce! Still,he remained enthusiastic and thought,"I may not have lost any weight,but I feel so much healthier!" This situation is best explained by
Chief Communications Officer
A senior executive responsible for managing and directing an organization's internal and external communications strategies and efforts.
Public Relations
The method of strategic messaging that enhances reciprocal relations between institutions and their communities.
Public Affairs
A field focused on building and maintaining relationships between an organization and the public, including handling PR, communication strategies, and community engagement.
Stakeholders
People or organizations who have a “stake” in a company/organization, including employees, voters, government agencies and elected officials, customers, prospective employees, as well as customers and other similar individuals.
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