A Study Was Done in Which People Named as Most

question 148

Multiple Choice

A study was done in which people named as most helpful and least helpful by their friends were asked to make a contribution to a food drive.These students were also either given a reminder phone call the night before the food drive or not.As a social psychologist,you would predict that

• A)the most helpful people would tend to donate to the food drive,while the least helpful people would not.
• B)the people given the reminder phone call would donate to the food drive,while those who were not reminded would not.
• C)most people would tend not to donate,because charity drives get very low response rates overall.
• D)behavior in this situation is unpredictable.

Know the objectives and strategies of public relations campaigns.

Grasp the concept and significance of loyalty programs in customer retention.

Comprehend the budgeting methods and financial considerations in marketing promotions.

Recognize non-traditional forms of advertising and measure their effectiveness.

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Definitions:

Aversive Racist

An individual who unconsciously holds racist attitudes or feelings while consciously knowing that racism is wrong and being committed to being non-prejudiced.

Social Dominance Orientation

A personality trait which predicts social and political attitudes, characterized by a preference for hierarchy in social situations and the domination over lower-status groups.

Stereotyping

The process of assigning traits to people based on their membership in a social group, often leading to overgeneralizations.

Prejudice

Preconceived opinion or bias against an individual or group without sufficient knowledge, thought, or reason.