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Tom saw a fad weight-loss program advertised on late-night television.The ad claimed that deep breathing exercises would speed up metabolism,causing people to lose weight.He mailed a check for $99.95.When the plan arrived,Tom rearranged his day so that he could complete the breathing exercises as scheduled.They made him nauseated and dizzy,and before long,Tom's friends began to think that he was going overboard with the program,and they began to avoid him.After the end of the ten-week program,Tom got on the scale and saw that he hadn't lost an ounce! Still,he remained enthusiastic and thought,"I may not have lost any weight,but I feel so much healthier!" This situation is best explained by
Substantive Changes
Significant amendments or transformations within an organization, policy, or system that fundamentally alter the existing structure or operations.
Marketing Actions
Specific tactics or initiatives undertaken by a company to promote its products or services as part of its broader marketing strategy.
Sustainable Consumer Behavior
Purchasing habits and usage patterns that seek to minimize negative impacts on the environment.
Negative Perceptions
Unfavorable opinions or impressions held by individuals or the public, often based on incorrect information or experiences.
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