Curtailing the Spread of AIDS by Using Scary Television Ads

question 70

Multiple Choice

Curtailing the spread of AIDS by using scary television ads to frighten people into practicing safe sex is unlikely to work because

• A) it is hard to know whether a given ad is frightening enough.
• B) the government will not fund such projects.
• C) the contents of such ads are too controversial, and offend most viewers.
• D) viewers may protect their self-esteem by denying that the message is relevant to them.

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Definitions:

Sleep

A naturally recurring state of rest for the mind and body, characterized by altered consciousness and reduced sensory and muscle activity.

Mood

A temporary state of mind or feeling that can affect an individual's perception, behavior, and cognitive functions.

Appetite

The natural desire to satisfy a bodily need, especially for food.

Serotonin

A neurotransmitter that contributes to feelings of well-being and happiness.