What Is the Major Advantage of Processing Information Automatically

question 78

Multiple Choice

What is the major advantage of processing information automatically?

• A) We can use our cognitive resources for other, more important matters.
• B) Automatic processing yields more accurate judgments than does controlled processing.
• C) It is easier to learn how to process information automatically.
• D) Automatic processing is more easily modified than controlled processing.

Recognize the significance of regional segmentation in marketing.

Recognize the importance of the mature market to marketers.

Understand how marketers address diverse subcultures within Canada.

Explain the role of ethnicity in marketing and consumer behavior.