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In a Study by Lassiter and His Colleagues (2007), They

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In a study by Lassiter and his colleagues (2007) , they found that when judges and police officers viewed tapes of interrogations, they were likely to find the confession of a suspect more voluntary when the interrogation camera

Grasp concepts like cognitive dissonance and how they relate to attitude and behavior change.
Analyze the effectiveness of different tactics and strategies in persuasive communication across various contexts.
Appreciate the influence of advertising strategies on consumer behavior and attitudes.
Understand the significance of research studies in the development of persuasion theory.

Definitions:

Actor-Observer Effect

The tendency to attribute one's own actions to external causes while attributing others' actions to internal factors.

Halo Effect

The cognitive bias that causes one's impression of a person to influence one's thoughts and feelings in unrelated areas.

Mere-Exposure Effect

A psychological phenomenon by which people tend to develop a preference for things or people they are exposed to frequently.

Self-Serving Bias

A cognitive bias that causes individuals to see themselves in a more favorable light, attributing successes to internal factors and failures to external factors.

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