The Authors of Your Text Present a Study by Masuda

question 134

Multiple Choice

The authors of your text present a study by Masuda and his colleagues (2008) that examined cultural differences in social perception. They compared how participants perceived a central character when the surrounding characters in a picture either matched or mismatched the central character's facial expression. What concept were they examining in this study?

• A) Differences in thinking style translate into differences in interpreting facial expression.
• B) Differences in culture lead to differences in accuracy of facial expression interpretation.
• C) Cultural differences have no impact on how people perceive facial expressions.
• D) Gender differences are larger than cultural differences in terms of how people interpret facial expressions.

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Definitions:

Sleeper Effect

The phenomenon whereby people can remember a message but forget where it came from; thus, source credibility has a diminishing effect on attitudes over time.

Source Credibility

The degree to which the audience perceives a message’s source as expert and trustworthy.

Attitudes

Psychological constructs represented by evaluations of a particular person, behavior, belief, or object that are positive, negative, or neutral.

Central Route

A concept in the Elaboration Likelihood Model of persuasion that involves the thorough and thoughtful consideration of arguments leading to attitude change.