Recall That in Experiments Conducted by Mike Leippe and Donna

question 103

Multiple Choice

Recall that in experiments conducted by Mike Leippe and Donna Eisenstadt (1994,1998) ,white college students agreed to write essays in favor of doubling funds for minority student scholarships,even though that policy would reduce funds available for majority students.What happened? Participants

• A)who were initially prejudiced did not change their attitudes,but non-prejudiced participants did.
• B)convinced themselves that they supported the policy of expanding aid to minority students.
• C)changed their attitudes about the policy,but not about minority students.
• D)who were prejudiced refused to write the essays.

Understand the application of the seven Ps of services marketing within a real-world context.

Comprehend the concept of intangibility and inseparability in services and their implications on service delivery and marketing.

Illustrate the role of internal marketing and customer experience management in the effective management and marketing of services.

Understand and describe the five dimensions of service quality.

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Definitions:

Medical Care

The services provided by health professionals to diagnose, treat, and prevent disease, illness, injury, and other physical and mental impairments.

Lay Referral Network

A system through which individuals seek and receive health advice or recommendations from non-professional acquaintances, family, and friends.

Disease Indicators

Markers or signs that may indicate the presence or severity of a disease.

Health Care Utilization

The process and patterns of usage of health care services by individuals and populations, including the frequency, purpose, and types of services accessed.