Recall That Elliot Aronson and J

question 182

Multiple Choice

Recall that Elliot Aronson and J.Merrill Carlsmith (1963) told preschoolers that they were not allowed to play with a toy that the children had already rated as more attractive than other toys.Half of the children were threatened with mild punishment if they disobeyed,and the other half with severe punishment.When the experimenter left the room,none of the children played with the forbidden toy.When the experimenter returned and asked the children to rate all the toys again,those children who received

• A)mild threats reduced their dissonance by rating the forbidden toy as less attractive than before.
• B)severe threats increased their dissonance by rating the forbidden toy as more attractive than before.
• C)mild threats increased their dissonance by rating the toy as more attractive than before.
• D)severe threats reduced their dissonance by rating the toy as less attractive than before.

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Definitions:

Consumer Purchase Decision Process

The stages a consumer goes through when deciding to buy a product, typically including need recognition, information search, evaluation, purchase, and post-purchase evaluation.

Sales Promotion

Marketing activities—other than personal selling, advertising, and public relations—that stimulate consumer purchasing and dealer effectiveness, such as coupons, samples, and contests.

Coupons

Vouchers or codes offering a discount or rebate on a particular product or service.

Satisfied First-Time Triers

Individuals who have a positive experience with a product or service on their first use, leading to potential loyalty.