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According to the Yale Attitude Change Approach, ____ Speakers Are

question 149

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According to the Yale Attitude Change approach, ____ speakers are more persuasive than their opposites.


Definitions:

Instrumentality

In expectancy theory, the belief that a certain level of performance will lead to a specific outcome or reward.

Effort

The amount of energy, work, or concentration applied towards a task or goal.

Valence

In psychology and motivational theory, the degree of attractiveness or aversiveness an outcome holds for a person, influencing their motivation levels.

Valence

The value or importance an individual places on the expected outcome of a particular behavior or action.

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