According to Research by Han and Shavitt (1990),what Are the Cultural

question 85

Multiple Choice

According to research by Han and Shavitt (1990) ,what are the cultural differences in the kinds of attitudes people hold about the same consumer product?

• A)People in Asian cultures are more receptive to ads for utilitarian products.
• B)People in Asian cultures are less consumer-oriented than are people in the United States.
• C)Ads that focus on individuality and self-improvement work better in Western cultures than in Asian cultures.
• D)Ads that focus on emotions and values work better in Asian cultures than in the United States.

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Definitions:

Food Intake

The consumption of food and beverages as a means of nutrition and sustenance for the body.

Stimulus Generalization

The process by which a response conditioned to one stimulus is evoked by similar, but not identical, stimuli.

Higher-Order Conditioning

Higher-order conditioning is a form of learning in which a stimulus is paired with a previously conditioned stimulus, leading to an association and conditioned response to the new stimulus, even though it was never directly associated with the unconditioned stimulus.

Sensory Preconditioning

A learning process where a neutral stimulus becomes capable of eliciting a response after being paired with another stimulus that naturally evokes a reaction.