If You Stand in the Checkout Line of Any Discount

question 31

Multiple Choice

If you stand in the checkout line of any discount store,you'll see a very odd assortment of items on display: disposable razors,batteries,ballpoint pens,playing cards,trail mix,combination locks,and so on.Retailers call these items "impulse buys," meaning that although people may not come to the store looking for cards,pens,or trail mix,when they see them near the checkout,they'll buy them.An attitude researcher might say that people buy these items because

• A)consumers' attitudes toward such utilitarian items are cognitively based.
• B)these items reflect people's social identity concerns,so they will deliberate quickly about whether to purchase them.
• C)although attitudes toward these items may not be accessible,situational cues will guide spontaneous purchasing behaviors.
• D)intentions are relatively unimportant when people engage in deliberative behaviors like purchases.

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Definitions:

Internal and External Customers

Internal customers are employees or departments within the organization that rely on others within the organization, while external customers are individuals or entities outside the organization that consume its products or services.

Performance Measures

Indicators or metrics used to assess, track, and communicate the efficiency, effectiveness, or productivity of an individual, group, or organization.

High-performance Organization

An organization that consistently outperforms its peers in key metrics such as profitability, customer satisfaction, and employee retention.

Knowledge Sharing

The exchange of skills, information, and experience among individuals or groups within an organization or community.