People Who Base Their Attitudes on ________ Are Most Likely

question 58

Multiple Choice

People who base their attitudes on ________ are most likely to maintain their new attitudes over time.

• A) a logical analysis of the arguments
• B) the presence of peripheral cues
• C) the peripheral route to persuasion
• D) emotional feelings about the attitude object

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Definitions:

Variable Expenses

Costs that change in proportion to the activity of a business, such as raw materials and direct labor costs.

Fixed Expenses

Costs that do not change with the level of production or sales over a short period, such as rent or salaries.

Break Even

A financial situation where total costs equal total revenues, resulting in no net profit or loss.

Break-Even

The point at which total costs and total revenues are equal, resulting in no net loss or gain for the business.