Why Would Anyone Want to Use Fear in a Commercial

question 96

Multiple Choice

Why would anyone want to use fear in a commercial?

• A) Advertisers find it increases sales by appealing to cognitively based attitudes.
• B) Advertisers want to grab the attention of the target audience.
• C) Advertisers do not use fear unless mandated by the government.
• D) Scaring people into healthy behaviors is highly effective.

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Definitions:

Mass Television Advertising

A marketing approach that involves broadcasting promotional messages to a broad audience through television media.

Consistency

Consistency refers to the uniformity of actions, values, methods, measures, principles, expectations, and outcomes within a company or product line over time.

Price Increases

Adjustments made by a company to the selling prices of its products or services, typically to respond to inflation, increased production costs, or to improve profit margins.

Highly Differentiated

Describes products or services that are unique and stand out from those of competitors due to distinctive features or attributes.