Public Service Ads Often Try to Raise Fear in an Audience

question 161

Multiple Choice

Public service ads often try to raise fear in an audience to induce people to change unhealthy behaviors. If fear appeals are used, it is crucial to provide the audience with __________ to increase the likelihood of behavior change.

• A) as much fear-evoking information as possible
• B) specific recommendations for how to reduce the unhealthy behaviors
• C) statistics about the number of people who will die from performing the behaviors
• D) specific information about the consequences of continuing the unhealthy behaviors

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Definitions:

Flatter Span

A management structure with fewer levels of hierarchy and a broader span of control, allowing for more direct communication and less formal supervision.

Decentralization

The distribution of decision-making power and authority from a central figure or location to multiple smaller units or levels within an organizational hierarchy.

Specialized Jobs

Positions that focus on specific tasks or responsibilities, requiring particular skills or training.

Training Costs

The expenses associated with the process of educating or teaching employees new skills, knowledge, or behaviors related to their jobs.