Fear-Arousing Communications Are Most Likely to Result in Attitude Change

question 19

Multiple Choice

Fear-arousing communications are most likely to result in attitude change when __________.

• A) they are sufficiently strong to induce perceptions of threat
• B) people think that attending to a message will reduce the fear
• C) people process fear appeals peripherally
• D) people are in a good mood, and the message takes them by surprise

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Definitions:

Inference Conditions

Set of prerequisites that need to be met before statistical methods can be applied to make inferences about a population from a sample.

T-test

A statistical test used to compare the means of two groups and determine if they are significantly different from each other.

Inference Conditions

Inference conditions refer to the set of assumptions or criteria that must be satisfied to legitimately use certain statistical inference techniques, ensuring the results are accurate.

Standard Deviation

A measure of the dispersion or spread in a set of data; it tells us how much the values in a data set vary from the mean.