The __________ Model of Persuasion Asserts That Attitudes May Change

question 106

Multiple Choice

The __________ model of persuasion asserts that attitudes may change because people attend to the merits of an argument, or because they use such cognitive shortcuts as "The faster a person talks, the more she knows about the issue."

• A) elaboration likelihood
• B) Yale
• C) self-perception
• D) heuristic-systematic

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Definitions:

Recession

A significant decline in economic activity spread across the economy, lasting more than a few months, visible in real GDP, real income, employment, industrial production, and wholesale-retail sales.

Purchasing Power Parity Theory

An economic theory that states that exchange rates between currencies are in equilibrium when their purchasing power is the same in each of the two countries.

Market Basket

A fixed set of goods and services used to monitor changes in price levels and purchasing power over time, often used in calculating inflation.

Exchange Rate

The price at which one country's currency can be exchanged for another country's currency.