Recent Advertisements for Chrysler Automobiles Focus on Notions Like "Computer

question 31

Multiple Choice

Recent advertisements for Chrysler automobiles focus on notions like "computer generated" design features, "cab forward design" for better gas mileage, and "steel reinforced" side door construction for safety. This focus on objective attributes of Chrysler cars __________.

• A) causes people to process information peripherally
• B) focuses on the utilitarian aspects of the cars
• C) appeals to viewers who are low in the need for cognition
• D) stresses the identity implications of owning a Chrysler car

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Definitions:

Current Assets

Assets that are expected to be converted into cash, sold or consumed within one year or within the business's operating cycle, whichever is longer.

Fixed Asset Turnover Ratio

A financial metric that measures a company's ability to generate net sales from its fixed assets, such as plant, property, and equipment, indicating efficiency in using these assets to generate revenue.

Marketing Efforts

Initiatives undertaken by a company to promote and sell its products or services to its target market.

Total Assets

The sum of all owned resources with economic value that a company or individual possesses.