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An Attitude Can Exist at Two Levels: Implicit and Explicit

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Essay

An attitude can exist at two levels: implicit and explicit. Define an attitude at each level and explain the distinctions between the two.


Definitions:

Perceptual Map

is a visual tool used in marketing to display the position of a brand or product in the minds of consumers relative to competitors.

Minds of Adults

The cognitive processes, understanding, and psychological aspects characteristic of adult individuals.

Market Segmentation

The process of dividing a broad consumer or business market into sub-groups of consumers or segments based on shared characteristics.

Process

A series of actions or steps taken in order to achieve a particular end.

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