In the Yale Attitude Change Approach, There Are Three Components

question 149

Essay

In the Yale Attitude Change approach, there are three components to attitude change. Identify and describe these three parts of the model. Then state the major criticism of this model.

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Definitions:

Idiographic Information

Personalized or unique data specific to an individual's case, often used in the study of personality and individual differences.

Technical Name

The specific and often more complex term used by professionals to refer to a concept, object, or phenomenon.

Predictive Validity

The ability of a test or other assessment tool to predict future characteristics or behaviors.

Interrater Reliability

A measure of the reliability of a test or of research results in which the consistency of evaluations across different judges is assessed. Also called interjudge reliability.