Nolan and Colleagues (2008)conducted a Study on the Effectiveness of Various

question 113

Multiple Choice

Nolan and colleagues (2008) conducted a study on the effectiveness of various messages on energy conservation.They found that ____ was most effective at motivating people to reduce their energy consumption.

• A)emphasizing the money they would save
• B)explaining the benefits to society
• C)explaining that they were protecting the environment
• D)telling them that their neighbors were doing it

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Definitions:

Cannon-Bard Theory

A theory of emotion that argues that physiological arousal and the experience of emotion happen simultaneously, yet independently.

Cultural Heritage

The legacy of physical artifacts and intangible attributes of a group or society passed down from generation to generation, including traditions, languages, practices, and objects.

Learned Preferences

Preferences or tastes developed over time through experience or exposure, as opposed to innate preferences.

Display Rules

Culturally determined norms that dictate the appropriate expressions of emotions in various social situations.