Examlex
The term "functional distance" refers to
Indirect Distribution Channel
A chain of intermediaries through which a product passes before reaching the consumer, involving one or more third parties.
Customer Service
The support and guidance offered by a company to its customers or users of its products or services.
Retail Strategy
The planning approach retailers use to attract customers, enhance shopping experiences, and optimize sales and profits.
Distribution Intensity
The level of market coverage pursued by a company, deciding how widely a product will be distributed, ranging from exclusive to intensive distribution.
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