Examlex
In her investment model of close relationships,what does Caryl Rusbult (1983) define as an investment?
Product Line Extension
The addition of related products to an existing product line to cater to a broader segment of consumers without deviating from the core brand identity.
Civic Hybrid
The Civic Hybrid is a model of car produced by Honda, recognized for its combination of a gasoline engine and electric motor, aimed at achieving improved fuel efficiency and reduced emissions.
Hybrid Segment
A market segment that combines characteristics of two or more distinct groups, targeted with products or services that meet their blended needs.
Marketing Program
A comprehensive plan that integrates all marketing efforts, including advertisements, promotions, and selling strategies, to achieve the marketing objectives.
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