Examlex
Differential Association Theory is the belief that:
Derived Demand
A situation where the demand for one product or service occurs as a result of the demand for another product or service.
Resellers
Businesses or individuals that buy products or services with the intention of selling them rather than consuming or using them.
Institutional Buyers
Organizations that purchase goods and services in large volumes for operational purposes, not for individual consumption.
Purchasing Agents
Individuals or companies responsible for acquiring goods or services for their own use or for resale.
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