The Saturn Corporation (Once a Division of GM)was Permanently Closed

question 17

Multiple Choice

The Saturn Corporation (once a division of GM) was permanently closed in 2009.What went wrong with Saturn?

• A) Saturn's cars sold at prices higher than rivals Honda or Toyota,so they could not sell many cars.
• B) Saturn sold cars below the prices of Honda or Toyota,earning a low 3% rate of return.
• C) Saturn found that young buyers of Saturn automobiles were very loyal to Saturn and GM.
• D) Saturn implemented a change management view that helped make first time Saturn purchasers trade up to Buick or Cadillac.
• E) all of the above

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