[Appendix: Advanced Material] Cross Functional Revenue Management Examines Capacity,pricing,and Customer

question 16

Multiple Choice

[Appendix: Advanced Material] Cross functional revenue management examines capacity,pricing,and customer account management in order to maximize revenue.If the MegaPlex Movie Theater finds that too often they have to turn customers away from their theaters at peak movie times for blockbusters creating too much slippage,cross functional revenue management suggests:

• A) They could consider increasing the capacity of each theater to be able to seat more customers.
• B) They could lower the price at the peak times to reduce the problem of spoilage.
• C) They could stop showing blockbuster movies and select more critically acclaimed art films to decrease spoilage.
• D) They could stop showing movies at night.

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Definitions:

Government Funding

Financial support provided by a governmental body to individuals, organizations, or projects deemed beneficial or necessary for the public or specific sectors.

Pension Costs

Expenses related to providing retirement benefits to employees, including contributions to pension plans and costs associated with pension plan management.

Postretirement Benefits

Benefits, such as healthcare and life insurance, provided by employers to their employees after they retire.

Accumulated Postretirement Benefit Obligation

This term refers to the total expected cost of providing postretirement benefits to employees, minus any funds set aside to cover these costs.