Examlex
The genetic code of ________ is formed by the sequence of nitrogenous ________ in its nucleotides.
Position
Describes the unique place a brand or product occupies in the customers' minds relative to competing offerings.
Perceptual Map
A visual representation used in marketing to show how consumers perceive competing products relative to each other along various dimensions.
Competitive Advantage
A condition or circumstance that puts a company in a favorable or superior business position compared to its competitors.
Positioning Statement
A marketing strategy that aims to make a brand occupy a distinct position, relative to competing brands, in the mind of the customer.
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