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The point of the hock is actually the
CEO Activism
The efforts of chief executive officers to influence public policy and social issues outside of their companies' immediate business interests.
Reputation
The general perception or opinion that the public holds about an individual, organization, or brand, often influenced by past actions and media portrayal.
Cause-Related Marketing
Contributions to a cause or charity based on a percentage of sales revenues.
Doctors Without Borders
An international humanitarian medical non-governmental organization known for its projects in conflict zones and in countries affected by endemic diseases.
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