Probably the First Thing to Do When Conducting an Interview

question 27

Multiple Choice

Probably the first thing to do when conducting an interview is:

• A)Turn on your tape recorder
• B)Get started by asking the first question on your list
• C)Build rapport with the interviewee so he or she trusts you
• D)Ask a close ended question
• E)Ask a probing question

Distinguish between substitutes and complements.

Apply the concepts of the substitution effect and income effect.

Analyze and interpret demand curves and how they are derived.

Understand the relationship between income levels and consumer preferences.

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Definitions:

Primacy Effect

The tendency to remember information at the beginning of a list better than the information that follows.

Halo Effect

A cognitive bias in which the perception of one positive characteristic of a person influences the overall perception of them as favorable.

Phi Phenomenon

An optical illusion of perceived motion created by the rapid succession of images or objects.

Recency Effect

The tendency to remember the most recently presented information best, compared to earlier information.