When Making a Decision, We Are Often Influenced by Somatic

question 28

Multiple Choice

When making a decision, we are often influenced by somatic markers. These are:

• A) bodily sensations, physical symptoms, or arousal
• B) feelings of past guilt or regret
• C) negative feelings that help us avoid bad decisions
• D) positive feelings that help us make a good decision

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Definitions:

Consumer Purchasing Pattern

Refers to the behavior and habits of consumers in acquiring goods and services, including the types of products they buy, the frequency of purchases, and the influences on their buying decisions.

Hierarchy of Effects

A model describing the stages a consumer goes through, from awareness to knowledge, liking, preference, conviction, and finally purchase.

Purchase Decision Continuum

The range of processes and factors that influence a consumer's decision from the moment of realization of a need to the actual purchase.

Consumer-Product Cycle

The stages through which a product goes from development and introduction to the market, growth, maturity, and eventual decline.