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One Group of Participants Is Instructed to Imagine a Cat

question 24

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One group of participants is instructed to imagine a cat and the participants are then asked several yes/no questions about their image. A second group of participants is instructed simply to think about cats, with no mention of imagery, and the participants are then asked the same yes/no questions. We expect that participants responding on the basis of the image will respond more quickly to which of the following questions?


Definitions:

Price Change

A variation in the cost of goods or services over time, which can be an increase or decrease.

Income

The total amount of money earned by an individual or entity from various sources, including work, investments, or benefits, over a specified period.

Utility Function

A mathematical representation in economics that describes how the satisfaction or utility a consumer derives varies with consumption of goods or services.

Compensating Variation

An economic concept referring to the amount of additional income required to keep an individual at the same level of utility after a price change.

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