The CEO of WalktheTalk

question 68

Multiple Choice

The CEO of WalktheTalk.com,a fashion start-up,is looking to establish the company as foremost in the online retail marketplace.To do so,the CEO must use data-driven decision making to manipulate,analyze,evaluate,and format data from multiple sources such as social media,mobile devices,online sales,and customer service feedback.Which of the following would help the CEO carry out the tasks ahead?

• A)Business analytics
• B)Promotional mix
• C)Big data
• D)Marketing mix

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Definitions:

Immediate Presence

A legal principle usually referring to the proximity required for certain actions or rights to apply, often used in criminal law to determine the legality of searches and seizures.

Threat of Force

The use or expression of physical power or coercion to compel an action or deter decision-making, often used in contexts of law enforcement, military, or interpersonal conflicts.

Robbery

The act of taking someone's property through force or intimidation.

False Pretenses

The act of misrepresenting a fact or situation to deceive or manipulate another person, often to secure unlawful gain.