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Complete the Following Using the Terms Listed

question 122

Multiple Choice

Complete the following using the terms listed.
-A(n) _____ is an outside company that specializes in providing both computers and the application support for managing information systems of business clients.


Definitions:

High-involvement

Refers to purchase decisions where the consumer engages in extensive research and considers a significant amount of information before making a decision.

Preconscious

A part of the mind that contains thoughts, memories, and feelings that are not actively in conscious awareness but can be easily brought to mind.

Negative Impression

A detrimental or unfavorable opinion formed in someone's mind based on an interaction, information, or experience.

Product Attributes

Characteristics or features of a product that are considered significant by consumers or that differentiate the product from competitors' offerings.

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